It Seemed Like A Cheesey Idea

1) The following paragraph:
The idea to ripen cheese in the waters of the Saguenay was inspired by a fisherman who told Boivin about a tasty block of cheese he fished from the bottom of a lake a few years ago.
What kind of idiot pulls up a block of cheese out of a river and starts eating it? And what kind of idiot listens to an idiot fisherman who would pump his pie-hole full of found river-cheese?
2) Cheese Boy has already spent $15,000 to find his $10,000 cargo, including $5,000 in new sonar equipment, bringing his grand total of red-column figures to $25,000. Now, I don't know a helluvalot about sonar but I do know it's a high tech sonic method of finding stuff in water and, the last I heard, cheese doesn't make any noise... unless his curds are squeaking.
The guy is described in the story as a 3rd-generation-cheese maker. For the life of me, we can only hope he's the last one in line and is too stupid to procreate. And, with just a slice of processed irony, he dropped his tonne in the Baie des Ha! Ha!.
Many miles away, meanwhile, there swims a school of fish that can't fart.
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